News & Insights

News & Insights



In the complex world of healthcare, marketers face a unique challenge: Consumers don’t behave like consumers. So, what’s a marketer to do? How do you nudge consumers to choose your brand when they are not fully in control of their own journey?

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Download this guide to see the patient journey through three distinct phases:


Living moments: when consumers are just going about their daily lives, not thinking about clinical care, doctors, hospitals - or even their health.


Thinking moments: when consumers are actively considering their health or the health of their loved ones, researching specific topics and even exploring symptoms or more general conditions online.


Solving moments: when consumers actively seek healthcare solutions.

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